Privacy Policy

Last Updated: January 1, 2026

Mid-South HVAC Direct ("we," "us," or "our") operates as a free consumer connection service that helps homeowners in Tennessee and Alabama find qualified local heating and air conditioning contractors. This Privacy Policy explains how we collect, use, disclose, and protect information you provide when using our website located at https://hvacmidsouth.com (the "Site").

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

Information You Provide Directly

When you submit a service request or contact form, we may collect:

• Full name
• Phone number
• City or metro service area
• Type of HVAC service needed
• Description of the issue or service request

Information Collected Automatically

When you visit our Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type (mobile, desktop, tablet)
• Pages visited and time spent on each page
• Referring website or search query
• Date and time of your visit

Phone Call Data

If you call the phone number displayed on our Site, that call may be recorded for quality and training purposes and may be routed through a third-party call tracking or pay-per-call network partner. By calling, you consent to call recording as permitted by applicable law.

2. How We Use Your Information

We use the information we collect to:

• Connect you with independent local HVAC service contractors in your area
• Respond to your service requests and inquiries
• Facilitate callback requests submitted through our contact form
• Improve the functionality and user experience of our Site
• Comply with applicable laws and regulations
• Prevent fraudulent activity and protect the security of our Site

3. Sharing Your Information

We may share the personal information you provide with independent third-party HVAC contractors in our network for the sole purpose of fulfilling your service request. We do not sell, rent, or trade your personal information to unaffiliated third parties for marketing purposes.

We may also share information with:

• Service providers: Third-party companies that help us operate our Site, including call tracking providers, form processing services, and analytics platforms.
• Legal compliance: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our business assets.

4. Telephone Consumer Protection Act (TCPA) Disclosure

By submitting your phone number through our contact form or by calling our listed phone number, you expressly consent to receive calls and/or text messages from Mid-South HVAC Direct and/or its contractor network partners at the phone number you provided, including calls made using an automatic telephone dialing system (ATDS) or prerecorded voice messages. You understand that consent is not a condition of purchase or service. Standard message and data rates may apply. You may opt out at any time by replying STOP to any text message or requesting to be placed on our Do Not Call list.

5. Cookies and Tracking Technologies

Our Site may use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze traffic patterns, and understand how visitors use our Site. You can control cookie settings through your browser preferences. Disabling cookies may affect certain Site functionality.

We may use third-party analytics services (such as Google Analytics) that collect information about your use of the Site. These services have their own privacy policies governing the use of such information.

6. Data Security

We implement commercially reasonable technical and organizational security measures to protect the personal information you provide against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Children's Privacy

Our Site is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

8. Your Rights and Choices

Depending on your state of residence, you may have rights regarding your personal information, including:

• The right to know what personal information we have collected about you
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information in Section 10 below.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review the privacy policy of any site you visit.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.